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The Jockey Club is to target the meetings and events sector with the launch of Jockey Club Venues on 29th February.
Jockey Club Venues will target corporate and agency buyers as well as promoters of festivals and organisers of experiential campaigns. The offering is intended to position Jockey Club Venues as one of the UK’s primary venue collections for large-scale conferences, exhibitions and live events.
“The launch of the brand is a very strong message from Jockey Club Racecourses that we value and want to further appeal to our non-race day market,” says group operations director, John Baker. “For some time, many of our locations have individually attracted a wide gamut of events and the time has come to maximise on our people and products through Jockey Club Venues.”
The 14 strong collective consists of well known destinations including Aintree, Cheltenham, Newmarket and Sandown Park. Each racecourse is located close the UK’s major transport links. Cumulatively, the group will offer over 80 large event spaces, 230 breakout rooms and a major 2000-seater auditorium, all set amidst 3,000 acres of rolling countryside. Profits from non-race day activities will be ploughed back into the sport, thereby helping event planners to demonstrate corporate social responsibility.
“We really do benefit the organiser by having venues in key locations with large local footfalls and, most importantly, a team who are driven to show the hospitality that the Cheltenham Gold Cup and The John Smith’s Grand National are synonymous with,” adds Baker.
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