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ACC Liverpool is to host 2012’s BBC Showcase UK.
BBC Showcase is BBC Worldwide’s annual television programme export event and is a noted fixture in the television buying calendar that generates up to £50million of programme exports each year. The four-day event will bring together over 500 of the world’s biggest network buyers and give them an opportunity to purchase the latest BBC Worldwide content.
The move to ACC Liverpool follows a detailed bidding process, initiated in response to pressure in recent years for BBC Showcase to grow in size. The event is now in its 35th year and has been held in Brighton for much of this time. The selection of ACC Liverpool as the events’ new home was focused around the versatility and scale of the venue as well as the experience of the events team and the strength of the destination offer for delegates. “We are delighted to have been chosen as the new home of BBC Showcase UK and are proud to be hosting this prestigious media event in 2012 and beyond,” says ACC boss, Bob Prattey. “This is a very high profile date in the television industry calendar and will give us a great opportunity to showcase our world class venue and unique city on an international stage. We are looking forward to working closely with the team at BBC Worldwide in the coming months and years, to further develop this fantastic event here in Liverpool.
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