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Poll Are there too many associations operating in the UK events industry?
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In the last six months of 2011 Birmingham hotel occupancy rates achieved the highest levels seen for four years.
According to recently released LJ Forecaster a highly successful six months, saw occupancy reach 74 per cent during November 2011, the highest rate since October 2007, with average hotel occupancy for July to December 2011 reaching 64 per cent, two per cent higher than the same period during the previous year.
“These are positive results in what continues to be a challenging time for hoteliers, consumers on a tight budget are enjoying city breaks in the UK rather than travelling overseas and Birmingham has taken full advantage of this,” says Marketing Birmingham commercial director, Ian Taylor. “Events taking place during November such as the opening of the Frankfurt Christmas Market, a number of high-profile music concerts and the arrival of early Christmas shoppers led to a highly successful November for Birmingham’s hotels, with occupancy rates on Saturdays reaching 92 per cent. With exciting events such as the Diamond Jubilee and Olympic Games taking place in 2012, as well as a whole host of major sporting events, we expect this summer to be equally successful for hotels in Birmingham. A further 27 hotels are currently in the pipeline, enabling the city to provide additional bed spaces to the 30,000 already available for visitors.”
Hotels in the city centre have performed particularly well, with some 80 per cent of hotel rooms occupied in November. The Frankfurt Christmas Market, which opened on 16 November last year, played a key role in keeping hotel occupancy level at a higher rate attracting 3.1 million visitors in 2011.
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