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Poll Are there too many associations operating in the UK events industry?
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Christopher Rodrigues has been appointed to serve a second four-year term as chairman of Britain’s national tourism agency.
He will be providing the strategic leadership at VisitBritain as it takes on the task of using major events such as the Royal Wedding, the Queen’s Diamond Jubilee and the 2012 Olympic and Paralympic Games to showcase Britain and deliver a permanent increase in tourism to this country.
“I am absolutely delighted to be reappointed to this challenging role at such an opportune moment for British tourism,” he says. “In a few months the eyes of the world will be on the Royal Wedding at Westminster Abbey and next summer they will be focused on the opening ceremony of the London 2012 Games. These and other iconic events present us with an unprecedented opportunity to boost Britain’s image abroad and promote our attractiveness as a destination. I am determined to do my utmost to ensure that tourism, already Britain’s fifth largest industry and third biggest earner of foreign exchange, makes a major contribution to the rebalancing and rebuilding of Britain’s economy.”
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